Buycology Blog

Consumer Psychology, Customer Experience, & Human-Centered Strategy


What's in store for the future of shopping? How should big data and AI be balanced with human-centered insights and strategies? What are the potential advantages and pitfalls for brands, retailers, and marketers?


I had the great fortune of discussing these very issues with Eric Bogart, VP of Advanced Analytics at Mosaic North America, Melissa Gonzalez, CEO of The Lionesque Group, and our fetching moderator, Jesse Lipscombe, for Mosaic North America's latest OneEighty panel discussion.


It was a fun and enlightening conversation. You can check it out here.

I read a lot. Here are links to a few of the most thought-provoking articles, studies, posts, and books I've recently come across. Some are new; some are older; all have had an impact on me. I hope you enjoy and feel free to comment.

The Future of Behavioral Insights Demands Human-Centered Design

By Michael Hallsworth and Elspeth Kirkman, behavioralscientist.org


The Great Experiment

The Pandemic is Tragic. It's also an Incredible Chance to Study Human Behavior

By Emily Anthes, Washington Post (subscription required)


How to Deliver Stand-Out Customer Experience

AppearHere.us

(A shameless plug, but I really enjoyed participating in this panel discussion.)


The Impact of COVID-19 on our Future Vanity? Well-Being Will Trump How We Look.

By Elizabeth Wellington, The Philadelphia Inquirer


How to (Actually) Change Someone’s Mind

By Laura Huang and Ryan Yu, Harvard Business Review






Updated: Sep 15

Why is it so important for brands and retailers to create positive customer experiences? What can brands and retailers do to build resilient relationships with their customers, even in the midst of a global crisis? How can small brands find opportunities to thrive and grow?


I had opportunity to discuss these topics with Josh Yentob of Appear Here, the world's leading marketplace for retail space; Drew Stadler, Head of Happiness at Bombas; and Julie Anderson, Former Head of Global Community for Lululemon and AWAY. In this informative session, we share perspectives and ideas on authenticity and brand values, customer engagement and communication, internal team support, and the strengths small brands can lean into.


I really enjoyed this session and the insights shared by my fellow panelists. I hope you do too. Check out the summary and video here.



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Real-World Psychology for Game-Changing Retail

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