How Can We Help You?

At Buycology, our mission is to help companies thrive

by engaging more effectively with their most valuable customers.

Engaged customers drive sales!

Engaged customers feel a connection to your brand.

They feel understood, valued, and appreciated. They are more likely to choose you first and share their enthusiasm with others, increasing awareness, traffic, spending, and loyalty. 


Creating engaged customers means building trust by demonstrating your brand's commitment with every customer experience, from marketing to  merchandising, promotions, and retail design. 

Customer engagement is the ability to attract customers, hold their attention, and motivate them to buy through relevant and compelling communications, interactions, and experiences.

Engage Your Customers, Build Your Business

We provide a range of offerings to help you master customer engagement and retail strategy,

from free content and resources in our Retail Therapy Blog to expert-driven assessments, 

consulting, 1:1 coaching, and workshops. 

Buycology Offerings


Assess & Advise

Your business is unique, and so are your customers. 

At Buycology, we don't prescribe strategy. We collaborate with you to understand your business so that, together, we can arrive at customer engagement strategies that are right for your needs and challenges. We are partners, working together to attract customers and keep them coming back for more.

Let's Take the First Step! 

Gray's Furniture & Boutique

The First-Step Assessment

New clients begin by working with us to build a Buycology Action Plan.

Together, we'll clarify and prioritize business challenges, align on primary objectives, and create the plan for successful customer engagement.

This initial assessment includes an online survey, followed by a structured interview to dig deeper into your needs, opportunities, and aspirations. 

The Buycology Action Plan

Our recommended approach to moving your business forward includes 

  • Summary Assessment: strengths, challenges, needs, and opportunities for building customer engagemen

  • Strategic Sparks: thought-starter ideas based on your specific needs

  • Next Steps: for creating highly engaged customer relationships

The Buycology Action Plan will serve as our strategic plan for working together, or it can be a helpful stand-alone guide if you decide not to move forward with us. The choice is yours. 

Retail Detail: Customer Engagement Best Practices   

Learn from the best in the business! 

Our Retail Detail reports break down best-in-class customer engagement examples from retailers, brands, and product categories from around the world to inform and inspire you with actionable principles, insights, ideas, and solutions to your many of your toughest retail challenges.   

Get Inspired!

Consulting & Coaching

Work with us to take your business to the next level.  

Let's Get Engaged! 

Strategic customer engagement lies at the heart of successful retailing, and that is why it is the foundation of our work at Buycology.

Better engagement means more effective marketing and merchandising, improved return on investment, and increased sales.  

Engagement Engineering​​

Engagement Engineering is a strategic brand and marketing process to build magnetic relationships with both new and returning customers. It helps you build strong, mutually beneficial connections that will grow sales and take your business to the next level. 

You will define what your business is about, how you will engage and win with your key customers, and what obstacles you'll overcome to get there. And we'll guide and support you every step of the way to ensure you achieve the results you're looking for. 

Unlock Your Business Potential

We offer a range of additional consulting options, including

  • Brand building and refinement

  • Strategy design and alignment 

  • Communication strategy

  • Merchandising optimization

  • Customer profiling

  • Innovation and brainstorming

  • Training: customer engagement, strategic thinking, best practices, influencing behavior, and many other topics

Let's connect and find a solution that works for your business. 


Behavior Building

Influence customers at key moments in their path to purchase. 

Behavior Building is a strategic approach to designing compelling  retail experiences that attract, engage, and motivate your customers to buy. It helps you increase the effectiveness of your in-store marketing, merchandising, displays, and messaging to inspire and encourage purchase behavior. 

With our step-by-step process,  we will help you see through the eyes of your shoppers to understand their needs, uncover obstacles to a successful trip, and build strategies for earning their purchase behavior and growing your business.

Custom Solutions

Not seeing exactly what you need?

No problem!

We take on custom projects all the time.

Our expertise in consumer psychology, purchase behavior, and marketing strategy has been applied across many industries and situations, both retail and otherwise, to foster powerful solutions and innovation. 

Talk to us about your business needs, and let's find a way we can help!

Workshops & Webinars

Learn from decades of hands-on experience,

upgrade your strategic know-how, foster innovation,

improve consumer engagement,

and have fun, too!

We will take the time to understand your unique challenges and goals before designing a curriculum specifically tailored to your business needs.


Buycology workshops and webinars are built on a foundation of real-world psychology, retail experience, and human-centered strategies.


Let us help you

  • Understand the underlying factors that drive your customers' shopping preferences, decisions, and behavior

  • Create strategies for differentiating your brand, attracting target customers, and delivering compelling customer experiences at key moments in their path to purchase 

  • Improve emotional engagement with customers to build the trust and affinity that makes you a preferred choice

  • Generate effective and actionable ideas for solving business challenges and creating new opportunities for growth. 


The easiest way to get what you want

is to help others get what they want.

— Deepak Chopra, author & public speaker

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Real-World Psychology for Game-Changing Retail

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