Updated: Sep 15
I recently had the good fortune to discuss one of my favorite topics with Pam Danziger, Senior Contributor to Forbes. Here is an excerpt from her insightful write-up on the importance of understanding consumer psychology in a quickly changing retail environment.
“Context shapes how we perceive the environment, the conclusions we draw from it, and the emotional responses we have to it,” says Buycology’s Gray.
“Motivations remain the same over time, but the means consumers use to satisfy those motivations can change. By understanding those underlying motivations, retailers have the ability to provide new options to shoppers that meet those needs,” he continues, pointing to the rapid adoption of buy-online-pickup-in-store as an example of that.
You can read the rest of the article here.