Let me tell you about the time 

I took 700 brand executives 

shopping in a single day.

Dr. Chris Gray

An Expert in the Psychology of Shopping for Two Decades

Chris's unique perspective and enthusiasm make his talks on consumer psychology fun and thought-provoking. His real-world experience makes them actionable. 


Through stories, insights, and examples collected over many years of applying real-world psychology to create winning retail strategies, Chris will challenge you to think differently about consumer engagement through marketing, branding, and merchandising. And he will inspire you to fuel innovation with consumer empathy to drive business results. 

An experienced and engaging speaker, Chris has spoken to clients and conferences around the world on topics related to consumer psychology, customer experience, and retail strategy. 

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A few of the brands and conferences I've spoken to:

Emotion can be a great strength for your brand

or a formidable barrier to success.

A strategic approach makes all the difference.  

— Dr. Chris Gray, Buycology Founder & Lead Behaviorist

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Real-World Psychology for Game-Changing Retail

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